Skills Prontas — 3 opções open-source (Anthropic, Corey Haines, Rezvani)

Três skill repos pra usar "de qualquer marca" sem montar do zero. Clonadas em ~/.claude/external-marketing-skills/.

Opção 1 — Anthropic Marketing Skills (oficial)

Repo: ~/.claude/external-marketing-skills/anthropic-skills/skills/

Skills relevantes de marketing:

• brand-guidelines — aplica identidade de marca em qualquer artifact
• brand-art — gera referências visuais
• stop-slop — remove padrões de escrita IA
• canvas-design — arte visual em PNG/PDF
• frontend-design — UI production-grade

Perfil: Anthropic-validated, curado pelo growth team da Anthropic. Genérico por design. 5 skills core de marketing + 12 correlatas.

Quando usar: base sólida, documentação impecável, zero risco.

Opção 2 — Corey Haines marketingskills

Repo: ~/.claude/external-marketing-skills/coreyhaines-marketing/skills/

Skills relevantes:

• mkt-ad-creative, mkt-copywriting, mkt-paid-ads
• mkt-page-cro, mkt-signup-flow-cro, mkt-churn-prevention
• mkt-email-sequence, mkt-cold-email, mkt-lead-magnets
• mkt-content-strategy, mkt-social-content, mkt-launch-strategy
• mkt-customer-research, mkt-pricing-strategy, mkt-marketing-psychology
• mkt-seo-audit, mkt-ai-seo, mkt-programmatic-seo, mkt-referral-program

Perfil: Corey Haines (Conversion Factory, Swipe Files). Ênfase SaaS/technical marketers. ~38 skills no total.

Quando usar: trabalho CRO focado, SaaS, funil, experimentação.

Opção 3 — Alireza Rezvani claude-skills (232+ skills)

Repo: ~/.claude/external-marketing-skills/rezvani-claude-skills/

Estrutura:

• marketing-skill/ — 43 sub-skills marketing
• c-level-advisor/ — 28 skills consultoria executiva
• business-growth/ — estratégia de crescimento
• engineering/, finance/, agents/ — complementares

Skills marketing destaque:

• Ad copywriting generators
• Customer persona builders
• Content calendar automation
• Growth hacking playbooks
• Market research templates

Perfil: 5200+ stars no GitHub. Ênfase em breadth (quantidade). Qualidade varia.

Quando usar: inspiração/templates, garimpar skill específica. Não confiar em tudo cegamente.

Comparativo

Como plugar no Claude Code

Já clonadas em ~/.claude/external-marketing-skills/<repo>/. Opções:

1. Copiar skill específica para ~/.claude/skills/<name>/:

cp -r ~/.claude/external-marketing-skills/anthropic-skills/skills/brand-guidelines \
      ~/.claude/skills/

2. Invocar por path (se Claude Code aceitar path absoluto):

Use the skill at ~/.claude/external-marketing-skills/coreyhaines-marketing/skills/mkt-paid-ads

3. Cherry-pick ideias — ler SKILL.md, adaptar pro nosso contexto PT-BR Squad Film.

Adaptação Squad Film

Sugerido clonar + traduzir PT-BR:

• brand-guidelines (Anthropic) → Brand Bible Squad Film
• mkt-paid-ads (Corey) → mkt-paid-ads-ptbr integrado ao VIZNFR
• mkt-cold-email (Corey) → alimenta Gringa Engine

Cross-ref

• Xquads comercial (R$ 67, 136 agentes PT-BR): references/05-xquads-136-agentes.md
• Ratos de IA (PT-BR com SDK oficial): references/12-ratos-de-ia.md