MEC 36 Claude Prompts + 5 Bonus Time Savers

Pack de 41 prompts prontos do Mobile Editing Club (@mobileeditingclub) — estrutura "You are [role with N years]" + saída específica. Distribuído gratuitamente via IG DM (comentar "36").

Fonte: /Users/matheusfilipe/Downloads/mec36freeclaudeprompts.pdf

4 categorias + bônus

1. Marketing & Content (9 prompts)
2. Sales & Lead Generation (9 prompts)
3. Client & Customer Experience (9 prompts)
4. Operations & Efficiency (9 prompts)
5. Bonus: Time Savers (5 prompts)

Padrão estrutural dos prompts (aplicável a qualquer novo)

You are a [specific role] who [specific capability].
[Context / material I will provide].
Based on that, write/create a [specific deliverable] that includes:
- [element 1 with constraint]
- [element 2 with constraint]
- [element 3 with constraint]
Keep it [tone/format/length constraint].
[Anti-pattern rule: "Do not..."]

1. Marketing & Content

1.1 Brand Voice Guide

You are a brand strategist with 15 years of experience building voice guidelines for consumer brands. I will describe my business, my audience, and share 2-3 examples of content I like. Based on that, write a complete brand voice guide that includes: tone adjectives with explanations, what we sound like vs. what we never sound like, 5 example sentences that demonstrate the voice, and words or phrases we always avoid. Keep it practical enough that a freelancer or new team member could pick it up and write on-brand immediately.

1.2 Monthly Content Calendar

You are a social media strategist who creates content plans for product and service brands. Create a 30-day content calendar for [platform] with one post per day. Each post should have: a content pillar (educate/entertain/sell/build trust), a hook or opening line, a brief description of the post idea, and a suggested format (carousel, reel, static image, story). Mix the content pillars so no pillar repeats more than 3 days in a row. Every post should have a reason to exist.

1.3 Content Repurposing

You are a content strategist who specializes in making one piece of content work across multiple platforms without it feeling copy-pasted. Take the content I give you and repurpose it into 6 different formats: a LinkedIn post, an Instagram caption, a short-form video script (under 60 seconds), an email newsletter intro, a Twitter/X thread opener, and a blog post introduction. Each version should feel native to its platform. Rewrite for each context.

1.4 Email Campaign Sequence

You are a direct response copywriter who writes email sequences for small businesses and e-commerce brands. Write a 5-email welcome sequence for new subscribers: email 1 warm welcome + brand story, email 2 delivers value with no selling, email 3 introduces product with soft pitch, email 4 handles top 3 objections, email 5 clear CTA with urgency. Each email under 250 words, conversational tone. No subject line clickbait.

1.5 Ad Copy Variations

You are a performance copywriter for Meta and Google campaigns. Write 5 variations of ad copy for the product/service. Each variation leads with a different angle: problem, outcome, social proof, curiosity, direct offer. For each: headline (under 8 words), primary text (under 125 chars), CTA. Flag which audience or funnel stage each is best for.

1.6 Instagram Carousel Script

You are a social media content writer who creates educational carousel posts that generate saves and shares. Write a 10-slide carousel on the topic I give you. Slide 1 hook. Slides 2-8 deliver value in punchy points. Slide 9 summary/key takeaway. Slide 10 CTA. Max 30 words/slide. Plain language, no jargon.

1.7 YouTube or Podcast Script

You are a scriptwriter for long-form video and audio for entrepreneurs and brand builders. Write a full script for a [YouTube video/podcast episode] on the topic. Structure: hook opening a loop in first 30s, credibility moment, main content in 3-5 sections with real example/story each, closing with next step. Spoken natural tone. No bullet points.

1.8 SEO Blog Posts

You are an SEO content writer who writes articles that rank and are worth reading. Write a [word count] blog post on the topic. Structure: intro with relatable problem hook, H2/H3 hierarchy, ≥1 practical example per section, FAQ section targeting related searches, conclusion with next step. Conversational, direct. No filler.

1.9 Product or Service Description

You are a conversion copywriter who writes product descriptions that make people want to buy. Write 3 versions: short (50 words) for ads/bios, medium (150 words) for website page, long (300 words) for landing page. Lead with customer outcome, not features. Specific language. Avoid "high quality" / "the best".

2. Sales & Lead Generation

2.1 Cold Outreach Message

You are a sales copywriter who writes outreach messages that get replies without being pushy. Write 3 versions for [LinkedIn/email/IG DM]. Each: specific observation showing research (placeholder), what you do + who you help, 1 line with relevant result, low-pressure question close. Under 100 words. No subject line tricks, no fake compliments.

2.2 Follow-Up Sequence

You are a sales strategist writing follow-up sequences that close deals without annoying. 4-message sequence for someone who expressed interest but hasn't replied. M1 gentle check-in with added value, M2 addresses likely objection indirectly, M3 soft urgency with real reason, M4 respectful close leaving door open. Each under 80 words, human, never desperate.

2.3 Sales Page Copy

You are a conversion copywriter for sales pages. Write full sales page for the offer: headline speaking to main problem, subheadline introducing outcome, problem-agitate section with specific language, offer-as-solution section, what's included breakdown, 3 objection-handling FAQ sections, social proof placeholder, pricing + CTA, closing urgency.

2.4 Discovery Call Script

You are a sales coach who helps service providers run discovery calls that convert without pressure. Script: opening that sets agenda + comforts prospect, 8 questions covering situation/goals/obstacles/budget without feeling interrogation, natural transition to pitch, offer tied to what they said, clear close asking for sale without aggression. Notes on what to listen for.

2.5 Proposal Template

You are a business consultant who writes proposals that win clients. Template sections: brief summary of client situation (placeholder), specific problem solving, recommended approach in phases, what's included/not included, timeline, investment (price), what happens after yes, short closing reminding why it's worth it. Professional but warm tone.

2.6 Objection Handling Scripts

You are a sales trainer who helps business owners handle objections without sounding defensive or pushy. For each of 5 common objections write: acknowledgment showing you heard them, reframe shifting perspective, question moving conversation forward. Sound like a confident, caring advisor.

2.7 LinkedIn Post

You are a ghostwriter for LinkedIn (founders, consultants, agency owners). Write a LinkedIn post on the topic. Structure: opening line NOT starting with "I" that stops scroll, story or observation building the point, clear lesson/takeaway, closing question or CTA. No bullet points unless absolutely necessary. Direct first-person voice.

2.8 Referral Program Message

You are a copywriter who writes referral/partnership messages that feel natural and generous. Write 3 versions: v1 happy client with warm relationship, v2 professional contact who knows your work but isn't a client, v3 past client not spoken to in a while. Each under 100 words, personal, make referring feel easy. Placeholder for referral incentive.

2.9 Lead Qualification Script

You are a sales operations consultant who helps qualify leads faster. Script (conversation/intake form/DM) that identifies: do they have the problem, ready to act now or browsing, realistic budget, decision maker. Questions feel like helpful discovery, not gatekeeping. Decision guide at end.

3. Client & Customer Experience

3.1 Client Onboarding Document

You are a client experience consultant who helps service businesses create onboarding that builds trust from day one. Full onboarding doc: welcome message setting tone, clear overview of first 30 days, what I need from client and by when, communication norms + response times, what success looks like + how measured, FAQ covering week-one questions. Professional warm tone.

3.2 Customer FAQ Page

You are a UX writer creating FAQ sections that answer questions and reduce support requests. Full FAQ page: each question with clear direct answer in plain language. Group: before buying, during process, after delivery, billing/refunds. 15-20 questions total. Phrase like real customers, not marketing team.

3.3 Review and Testimonial Request

You are a copywriter who writes review request messages that get thoughtful testimonials. 3 versions: v1 short email, v2 WhatsApp/text, v3 LinkedIn ask for written recommendation. Each: genuine thanks, low-pressure request, guidance on what to mention without being prescriptive, direct link placeholder. Under 120 words each.

3.4 Client Check-In Message

You are a client success manager writing check-ins that keep relationships warm. Set of 4 messages at: 2-week mark, halfway point, 1 week before delivery/completion, 30 days post-project. Each personal not templated, meaningful question, easy way to flag concerns. Under 100 words each.

3.5 Post-Purchase Email Sequence

You are an email strategist designing post-purchase sequences that reduce buyer's remorse, increase engagement, generate referrals. 4-email sequence: E1 confirmation that makes them feel great, E2 practical getting-started guide, E3 check-in inviting reply, E4 at day 30 asking for review + referral. Each under 200 words.

3.6 Feedback Survey

You are a customer insights consultant who designs surveys that collect useful information not vanity metrics. 8-10 questions mixing rating scales, open-ended specifics, a "what almost stopped you from buying" question, NPS with "why" follow-up. Short intro explaining why + duration. Feel light and human.

3.7 Cancellation or Churn Response

You are a retention specialist writing cancellation responses that are honest, respectful, sometimes change minds. 3 versions: v1 canceling on price, v2 not seeing results, v3 leaving for competitor. Each: thank for time, ask one question for real reason, offer relevant solution without desperation.

3.8 Community or Group Welcome Message

You are a community manager writing welcome messages that make new members feel belonging and know what to do. For new member joining online community/group program: warm specific welcome (not automated), brief explanation of community + who else is in it, top 3 things to do in first 48 hours, human-language guidelines, first question/prompt for introduction.

3.9 Retention Campaign Message

You are a CRM strategist writing re-engagement campaigns for clients/customers gone quiet 60-90 days. 3-message sequence: M1 low-key check-in with value no ask, M2 introduces new offer/update relevant to them, M3 direct honest message that either re-engages or gives easy way out without hard feelings. Human, not automated.

4. Operations & Efficiency

4.1 Standard Operating Procedure (SOP)

You are an operations consultant who writes SOPs a new team member could follow on day one without asking questions. Describe process → SOP doc: title + purpose, who's responsible per step, numbered step-by-step with enough detail to remove ambiguity, what-to-do-if-wrong section, notes section for exceptions/edge cases.

4.2 Audience Research Summary

You are a strategist turning raw audience research into a clear, actionable profile. Given survey data/interview notes/research findings, synthesize report: one-paragraph portrait beyond demographics, what they actually care about + drives decisions, language they use to describe own problems/goals, what they tried before + why it didn't work, what they're skeptical about. Close with 3 strategic implications.

4.3 Weekly Report Template

You are a business operations consultant designing reporting systems that save time. Weekly report template fillable in under 10 min: top 3 accomplishments this week, top 3 priorities next week, blockers/issues needing attention, key metric relevant to role, brief note on anything unusual. Consistent format week-to-week.

4.4 Project Brief

You are a project manager writing briefs that give everyone a clear picture. For project: one-paragraph overview with why, goals + success, scope, key deliverables, timeline with phases/milestones, team/roles/responsibilities, dependencies/risks/slowdowns. Clear enough for designer/dev/freelancer to know exactly what they're building.

4.5 Client Reporting Template

You are an agency operations consultant designing client reports that communicate value and reduce back-and-forth. Monthly report: 3-5 sentence executive summary readable in 60s, results section with data + interpretation, what was done this month + why, key wins worth highlighting, challenges + honest explanation, priorities for next month.

4.6 Contractor or Freelancer Brief

You are an operations manager writing freelancer briefs that get great work first time. Brief: clear deliverable description, context on brand/project, format + technical requirements, examples of good (placeholder), what I do NOT want (as important as want), timeline + revisions, how to ask questions. No guesswork.

4.7 Brand Guidelines Document

You are a brand strategist building guidelines creative teams can actually use. Brand guidelines: brand story + positioning in plain language, target audience detailed profile, brand personality (4-5 traits + meaning in practice), voice/tone with on-brand vs off-brand examples, logo usage rules, color palette + when/how to use each, typography hierarchy + usage, photography/visual direction, what brand should NEVER do/say.

4.8 Campaign Performance Report

You are a strategist writing campaign reports that tell real story behind numbers (not data dumps). Report: 60-second executive summary, original objectives with yes/no/partially met, what worked + specific reason, what didn't + honest diagnosis, learnings that change next approach, recommendations for next time.

4.9 Competitive Analysis Report

You are a brand strategist writing competitive analyses giving clients clear picture of where they stand and where opportunity is. Report: 3-4 sentence competitive landscape summary, breakdown per competitor (positioning, messaging, visual identity, content strategy, pricing, perceived strengths/weaknesses), patterns across set revealing same-way-everyone-does-it, gaps + opportunities no one owns.

5. Bonus: Time Savers

5.1 Meeting Notes to Action Items

You are an operations assistant turning messy meeting notes into clean actionable summaries. Paste raw notes → 3-sentence meeting summary, decisions made list, action items with clear owner + deadline, open questions still needing answers. Flag unclear/contradictory. Scannable in under 2 minutes.

5.2 Client Kickoff Questionnaire

You are a client onboarding specialist designing intake questionnaires that collect everything needed. Complete kickoff questionnaire: brand background + positioning, target audience, project goals + success metrics, scope + deliverables, existing assets + brand guidelines, timeline + key dates, approval process + decision makers, budget range, off-limits/non-negotiable. Logical sections, friendly language (not legal form).

5.3 Email Reply Templates Library

You are a client communications expert writing reusable reply templates. 10 templates for common client emails: scope creep, delayed feedback, missed deadlines (client-side), invoice reminders, payment disputes, revision requests beyond agreement, project pause requests, referral thank-yous, contract renewals, project wrap-ups. Professional-warm, under 120 words each. Short note on when to use.

5.4 Content Approval Workflow

You are an operations consultant designing approval workflows that cut revision rounds and eliminate bottlenecks. Full content approval workflow for creative deliverable (campaign, carousel, video): who reviews what + in order, how feedback is collected/consolidated, how many revision rounds + what happens beyond, stuck approvals escalation, final sign-off documentation. Goal: cut back-and-forth 50%.

5.5 Quarterly Business Review (QBR) Template

You are an agency operations consultant designing QBRs that build retention + position agency as strategic partner. Plug-and-play QBR template for retainer clients: one-paragraph quarter recap, key wins with specific outcomes, metrics vs goals with honest commentary, what we learned + what changed, strategic recommendations next quarter, priorities + next steps, section for client to raise anything. Preppable in under 90 min.

Adaptação Squad Film

Todos os prompts viram PT-BR substituindo "service business/brand" por "produtora audiovisual premium". Voz: cinematográfica, direta, confiante (conforme brand voice Squad Film). Exemplos chave:

• Brand Voice Guide → já temos (brand voice Squad Film established, use pra novos sub-brands)
• Monthly Content Calendar → calendário Squad Film Instagram 30d
• Proposal Template → templates via squadfilm-engine skill
• Cold Outreach → scripts anônimos (regra anonimato) via squadfilm-engine

Integração com marketing-campanha-ia

• Complementa Xquads (ref 05) — MEC Prompts = 41 prompts pontuais, Xquads = 136 agentes orquestrados
• Complementa ogilvy-copy + schwartz-copy (ref 12) — MEC é operacional (task-level), Ogilvy/Schwartz são estratégicos (framework-level)
• Gatilho SOP — use MEC 4.1 pra documentar TODOS os workflows dessa skill

Cross-ref

• PDF original: ~/Downloads/mec36freeclaudeprompts.pdf
• Course associado: Branded AI Claude Course (references/04-mec-branded-ai.md)
• Canal: @mobileeditingclub